The world is all a twitter over NewspaperDirect’s iPhone and BlackBerry Apps

November 11, 2009 by Gayle Moss

BlackBerry PressReader AppTomorrow at the Monaco Media Forum, NewspaperDirect is unveiling its new PressReader apps for iPhone/iPod Touch and Blackberry – yes…you heard it – BlackBerry!

This announcement means that the 1300+  publishers whose publications are currently included in the PressDisplay.com, will now see their publications offered to the millions of users of these popular smartphones.

While other news applications offer limited website access or a reduced version of the publisher’s content, PressReader delivers the publication in its original layout with all of the content from its print edition, including advertising. And, even better, views of any paper on PressDisplay count toward paid circulation.

Today the press releases hit the wires and already the blogosphere and twitter are buzzing with excitement. 

twitter buzzing about pressreader 

PressDisplay.com subscribers can enjoy either application under their existing subscriptions. Note, if you are using the iPhone, you’ll probably want to check with our Support Team at (pressdisplay[@]newspaperdirect.com) for special instructions on how to download titles under your plan. 

So why not check them out and then let me know what you think.  If you don’t have a PressDisplay.com account, you can register and get 1 month’s free access, compliments of NewspaperDirect, using offer code: PressReader App

Check out the two press releases:

iPhone PressReader Application media release

BlackBerry PressReader Application media release

Then go ahead and download the application for your devices here:

PressReader for iPhone/iPod

PressReader for BlackBerry

Enjoy!

Gayle

The day in the life of a PressDisplay subscriber

November 3, 2009 by Gayle Moss

It’s 6:00 am on a Tuesday morning. Coffee just finished brewing in the kitchen of a Vancouver home and the owner, Paul, is reaching for his morning newspapers – all 1,200 of them, give or take a few. 

Day in the Life

This is a day in the life of a PressDisplay.com user.

“Ask the average person about their morning routine,” Paul says, “and they’ll tell you they get up and read the local newspaper before work. I can have the world’s news and my local news all available at any time – at home, at work or in an airport – anywhere I have a computer or smart phone.  I even download five or six newspapers before I get on a plane so I have the latest editions with me on my flight.”

Paul is an English teacher and an enthusiastic user of PressDisplay.com, the world’s largest online newspaper and magazine kiosk. PressDisplay offers full-content digital replicas of local, national and international publications from 90 countries in 42 languages, accessible on computers, mobile devices and the latest eReaders. “The newspapers are not just similar to the printed versions,” Paul explains.  ”They are absolutely identical to the paper ones in every way – from the local advertisements to the layout, except I read them on my computer and my hands don’t get ink on them.” 

Vancouver Sun on PressDisplaySome years ago, Paul was a subscriber to the digital editions of the Vancouver Sun and The Province newspapers, both of which are powered by PressDisplay technology.  Noticing the user-friendly interface and quality of the reading experience, Paul decided to venture further and get a subscription to PressDisplay.com, so that he could read the news from a world perspective.

Paul explains that once he was introduced to the world of newspapers online through PressDisplay.com, he told many of his friends to try the service and their reactions were similar to his initial doubts. “It’s like your grandmother saying, ‘ I don’t need a refrigerator; I can do fine with ice.’  I think we all resist new things a bit, until we suddenly are wondering how we ever managed without them.
 But if you like reading the news from around the world, you need PressDisplay like you need the Internet.”

“And before PressDisplay,” Paul continues, “I spent more money on two local dailies than I spend on getting an endless number of newspapers from all over the planet. It is nice to care about the environment, but I’m saving money and getting a lot more for it at the same time.”

When browsing newspapers on PressDisplay.com, a reader can be notified of the latest papers as they are published, and also view the papers of an entire country in order of their release. Paul enjoys this feature, noting that “With PressDisplay, there’s a non-stop news cycle throughout the day. Newspapers used to be available once a day and that was all…whatever is published at 3:00 am in your city. The fact that a news reader in Canada, for example, can read European, Asian, African and Australian newspapers, often hours before they are available at the local newsstands, is both useful and empowering.  And when Paul sees a link to a related story or to another resource (like a phone number, URL or email address), he can just click to access the active hyperlinks in the paper.  

“I know what interests me, which parts of the world interest me,” Paul explains. Having visited Thailand, he enjoys reading the Bangkok Post; having travelled to Hong Kong, the South China Morning Post is interesting; the same is true for other newspapers from cities around the world where he’s lived, visited, or has friends and family. “The thing is,” he says, “With PressDisplay, I can just read the front page or a local story that I find interesting. I can’t buy a printed newspaper to just read three pages only to throw it away, but I can read a single article in hundreds of PressDisplay papers worldwide, then click on the next newspaper I want to read and not a single tree has died.  I get to read about an earthquake in China from the local media and I can read the British take on US  politics and elections or the Australian perspective on the war in Iraq.  I can see what the Jerusalem Post think of the problems in the Middle East and then read the Arab News out of Saudi Arabia five minutes later.   This is true for every world issue that interests me. Now I really have a sense of what’s going on and what’s important, not only from a US or Canadian perspective but a worldwide perspective.”

Like many people interested in world events, Paul used to rely on TV for his news before PressDisplay.com. However, with the availability of over a thousand international titles on demand, and the ease of browsing the interface for in-depth news, Paul says he has found “The TV is off a lot more than it used to be. 90% of my news, I get from PressDisplay.”

Paul reminds us that the first newspaper was published in 1604. “So why are people still reading newspapers as if they were 400 years old?” he asks. “Why are people reading newspapers the way people did half a century before Alexander Graham Bell invented the telephone? Reading newspapers has suddenly entered the 21st century, and people might want to consider updating their thinking.”

Paul, I couldn’t have said it better. :)   Thanks for sharing!

Gayle

More news on the PressReader iPhone Application

October 21, 2009 by Gayle Moss

PressReader Application on iPhoneHi everyone.

Well, there certainly is a lot of buzz and excitement happening around our PressReader iPhone application.  Just wanted to fill you in on some last minute changes we were able to push through on your behalf.

First, we have made the application itself FREE on iTunes.  Before you had to pay $0.99 for the PressReader application and then $0.99 per title you download.  Later today (we activated it already on iTunes, but not sure Apple’s turned it on yet for us), you will be able to download the application for free.

Second, we’ve enabled 7 free issues for every new user.  So you can now download your 7 favorite newspapers or magazines without paying a dime.  After 7 issues, you will be charged the normal fee for each downloaded title (price varies by country: US$0.99, C$0.99, €0.79, £0.59, AU$1.19, ¥115).

We’re also looking into some issues around the audio pack feature on the iPod Touch.  As you know you can “listen” to a newspaper using PressReader.  This feature required us to use Apple’s Audio Pack services.  Although we never need a microphone, we believe that this pack enforces the need for a microphone for apps that use the audio services.  We are working now to try and separate the need for a speaker with the need of a microphone so people using the iPod Touch w/o a microphone can still download PressReader.

What a learning experience this has been!  Thanks for your patience and please enjoy the free application and 7 free issues of your favorite titles.

Gayle

The PressReader iPhone Application has finally arrived!

October 21, 2009 by Gayle Moss

Well, the wait is over. Finally the PressReader Application is on iTunes! I know I know…it’s been too long coming and I totally agree.   Believe me, it didn’t come without a lot of pain (for all of us!).

PressReader Application on iTunes

As many of you know, our plan was to offer the application for free to our PressDisplay.com subscribers, but Apple said “No!”  We fought this battle a long time and it delayed our application for months.    In the end, the only way Apple would approve the application was through single copy sales of titles, payble through users’ iTunes accounts.  Pricing varies by country as follows: US$0.99, C$0.99, €0.79, £0.59, AU$1.19, ¥115 for each newspaper or magazine issue you download.

There are a couple of quirks with this application as well you should know about.  Being a “portal type” of application, it doesn’t quite fit within Apple’s standard modus operandi.   Here’s an example…After you’ve downloaded your first title, the next title you try and download will result in a message telling you that you’ve already downloaded that title and then asks you, “Are you sure you want to download it again?”.  Say yes!  This is an iPhone message.  Their phones do not understand that we have over 1,000 titles in this one application.  For them, it’s one app – one download. Sigh…

Please note that we are trying to resolve these quirks for you and will continue to lobby Apple for an exemption on the pricing issues.   This battle is not over yet!

Anyway, the publications look great and I think you’ll really enjoy reading your favorite titles on the iPhone.  They are presented as full-content digital replicas, in their original layout like on PressDisplay.com. You can flip pages, pan and zoom in to view any page, article or photo in stunning clarity.

Key Features:

- Easily navigate publications using thumbnails or tables of contents 

- View full graphics or easy-to-read text views

- Access on-demand audio

- Search online across titles and select the title you wish to download

- Jump to next page using article hyperlinks

- Share articles by email

So, check out the demo:

 

And try the application.  Then let me know what you think.  We’ll be updating the application regularly with new titles and features so your feedback is important. 
Gayle

Comparing reading times on US newspaper websites with their digital editions on PressDisplay.com

October 5, 2009 by Gayle Moss

About a week ago, Editor and Publisher released August data on the time readers spent on the top 30 newspapers in the US.   As I read the article I thought to myself that the numbers seemed rather low. 

Check out just a few of the top titles in the article:

Average reading time on newspaper websites in August 2009

So I decided to see if these reading times matched up with their digital editions on PressDisplay.com.  As you probably know, PressDisplay.com has some pretty cool technology under the hood for publishers.   One of those tools is called “Reading Map”.

 Reading Map

 Reading Map uses sophisticated tracking techniques to monitor the exact amount of time users spend reading a particular location of a digital newspaper, right down to an area roughly the size of a postage stamp. With this technology, publishers can see the reading patterns throughout their publications, gaining valuable insight into what elements of the publication are read most and least. This information is essential in order to better understand the impact of editorial content, layout and advertising on reading behaviour — and therefore the value provided to the reader or advertiser.  Also, Reading Map provides some valuable aggregated statistics to publishers, allowing them to see the median and average reading times for every one of their issues. 

So, I decided to check out the Reading Maps for a number of the titles in the Neilson Online list and I discovered that the digital editions on PressDisplay.com held the attention of users much longer than their corresponding newspaper websites. In fact, it was often 2 or 3 times longer.  Although I’m  not at liberty to share our publishers’ confidential Reading Map results, I can tell you that generally, if a newspaper had an average reading time of 10 minutes on its website, the corresponding digital edition on PressDisplay.com often had an average reading time between 20 and 30 minutes on PressDisplay.   Sometimes it was even longer.  And don’t forget, those website stats E&P were sharing were the “TOP” newspaper websites in the US.  So what does that tell you? 

So when I hear people suggest that digital editions are not the right format for a online newspaper, I laugh.  The numbers speak for themselves.  Digital editions retain the interest of readers longer than websites.   And I have over 1,000 publications to prove it!

Gayle

IRex challenges Sony and Kindle in growing U.S. e-reader market

September 24, 2009 by Gayle Moss

PressDisplay live on IREX DR800SGAnd NewspaperDirect is right there with them!

Yesterday, IREX Technologies unveiled their new wireless digital reader - DR800SG in New York City and there was quite  a buzz about it!

The NYT apparently had an exclusive on the story for a few hours (at least that’s what I read on twitter by another journalist). 

There were a ton of ariticles about it online, and some great quotes.  Here’s one I particularly enjoyed from “US Chick” on Unthinkable:

“It has also partnered with NewspaperDirect, which serves up “1140 newspapers from 87 countries in 41 languages in their original layout.” I’m thinking that alone is worth buying it for. Just think, you are on vacation in some God forsaken country, but still can instantly get the Wall Street Journal, New York Times and Investor’s Business Daily as soon as they come out alerting you to fiascos in the office back home. Priceless. And something that can’t be done on a Kindle!”

Cool eh?  Sounds like she’s almost as big a fan of PressDisplay as I am!

Gayle

 


 

 

IRex challenges Sony and Kindle in growing U.S. e-reader market
BY BRAD STONE
International Herald Tribune
24 Sep 2009

The budding market for electronic reading devices is about to get bigger. IRex Technologies, a spinoff of Royal Philips Electronics that already makes one of the best-known European e-readers, announced Wednesday that it was entering the United States…read more…

What’s New in Paid Content for Newspaper Publishers?

September 16, 2009 by Gayle Moss

PressDisplay's paid content model really worksFrankly nothing!

It amazes me that there is such a “todo” about “paid content” being the NEW revenue model for publishers. 

News Corp.’s Rupert Murdock is leading the charge on this one, but it seems rather silly to me that he’s proposing it like it’s something new.  It’s not new at all!  PressDisplay.com and SmartEdition have proven the paid content model for years.  Check out this week’s Editor’s Weblog’s article: PressDisplay: a proven method for newspapers to monetize online content.

Reporter Liz Webber interviews NewspaperDirect’s Director of Strategic Development on PressDisplay.com and how it has been generating revenue for publishers’ content since 2003….and very successfully I might add.

So take a look and let me know what you think. And if you are a publisher wanting to transition from print into digital profitably, then contact us at digital@newspaperdirect.com  today to learn how you can have your publication everywhere – and what’s even better…make money for zero operational costs!

Gayle

News alert! MSN UK Chooses PressDisplay as its aggregated newspaper and magazine portal!

August 31, 2009 by Gayle Moss

Now, millions of MSN UK users will be able to enjoy anywhere/anytime access to their favorite publications online, offline, on mobile devices and the latest eReaders.

msn

MSN UK News offers a version of PressDisplay.com (MSN PressDisplay) in a sophisticated modular design. It will include PressDisplay’s advanced digital features and all its 1,100+ digital replicas of the world’s premier publications, including: The Guardian, Daily Mail, and more than 40 other UK papers, plus The Washington Post, New York Post, Globe and Mail, National Post, The Wall Street Journal Europe, The Australian, Gazeta Wyborcza, Corriere della Sera, Bangkok Post and Kommersant to name just a few.

We are very excited about this partnership and so are the folks at MSN!

“We are thrilled to be partnering with NewspaperDirect and delivering great content from the world’s newspapers, in its original state to our UK user base”, comments Peter Bale, Executive Producer, MSN. “Together we have been able to deliver innovative features which give consumers access to a huge number of publications on the great NewspaperDirect interface. At a time when the survival of newspapers is being questioned we see this as a great outlet for newspaper content”.

NewspaperDirect has enjoyed a long standing partnership with Microsoft and is very pleased to take the relationship to the next level by offering offer Microsoft’s MSN UK users the wealth of aggregated content that PressDisplay has to offer. Meanwhile our publishing partners can continue to enjoy complete transparency, knowing that with MSN PressDisplay, they retain control over their content and are properly compensated for the use of it.

It’s a win-win-win-win for MSN UK users – MSN UK – PressDisplay publishers – NewspaperDirect! I love starting the week off on a high note!

Gayle

View official press release here.

Are eReaders like iRex the answer to a paperless office?

June 24, 2009 by Gayle Moss

iRex Digital ReaderWell, the municipality of Hardenberg (Overijssel, the Netherlands) seems to think so. Starting Jun 22nd, 15 of their council members are issued with an iRex Digital Reader reader as a test to see if eReaders could reduce the paper flow required to prepare for council meetings. If this trial proves successful, the municipality of Hardenberg plans to fully switch to paperless meetings by April 2010. It will be the first Dutch city to completely shift to digital delivery of documents.

“It is a step that completely fits within the ambition that the city has set for itself,” said Yolanda Waaijer, Registrar of the city of Hardenberg. “Our objective is strongly focused on reducing the CO2 emission by the local government. With this step, we as a community significantly contribute toward this. It is not only the entire paper flow that can be omitted, but also the whole logistics to get the documents to the correct locations. Perhaps the biggest saving is in this last aspect, “continues Waaijer. “In addition to saving paper and reducing the environmental impacts, it also saves time. The municipality is now able to get all relevant documents to the council multiple times a day with just the press of a button”

In addition to Hardenberg, apparently there are 20 other Dutch municipalities that are involved in a test project to implement a digita reader as well.

Pretty cool idea. Imagine…a progressive government. Who would have thunk it! :) I knew there was a reason I loved The Netherlands!

Actually I have to admit, I assumed digital readers were more of a personal tool for reading books and newspapers like the 1,000+ publications you get on PressDisplay on the iRex Digital Reader (and soon Polymer Vision’s Readius). I didn’t really see digital readers as office tools. I guess I’m not as progressive as I thought I was.
iRex and Readius

Well done Hardenberg! I love the idea and can’t wait to hear how your trial progresses. Meanwhile, I’m off to see about getting digital readers for all our management meetings at NewspaperDirect. :)

Star TV interviews NewspaperDirect’s own Nikolay Malyarov

June 8, 2009 by Gayle Moss

Last week, David Owen, Senior Vice President of Publishing and Nikolay Malyarov, Director of Digital Media and Business Development from NewspaperDirect did a tour of 5 Asian countries meeting with key publishers and demonstrating PressDisplay.com on the new mobile and eReader devices.

Star TV in Malaysia was so intrigued by what David and Nikolay shared about NewspaperDirect, PressDisplay, PressReader and SmartEdition technology, they invited Nikolay to a TV interview where he could provide more background on the products and show off 1000+ publications on these latest handhelds. Check it out.

The new devices are pretty amazing and the content on them second to none, but after seeing Nikolay on TV, I almost asked him for his autograph when he arrived back to work today ;)

Gayle