Archive for September, 2007

PressReader Demonstration

September 24, 2007

Hello

Here is a short video demonstration of PressReader from NewspaperDirect.  In this demo I will show you how to:

  • Install PressReader
  • Authorize and Deauthorize your computers
  • Download, browse and read newspapers
  • Subscribe to automatic downloads of your favorite publications
  • Set up your preferences

I hope you enjoy it.

Gayle

Destinations – Relaunching Into Second Decade

September 19, 2007

Congratulations to Destinations Magazine as it relaunches into its second decade with a bold new design and format

Destinations has been New Zealand’s premier travel magazine since 1996 and is enjoyed by millions of people both in print and online on PressDisplay.com and as one of our SmartEditions.  

“After a decade of seeking out and discovering unique destinations around the world, it is now Destinations that is being discovered – largely due to its digital distribution through Vancouver-based NewspaperDirect, the world’s most comprehensive source for international newspapers and magazines.”

Destinations was one of the first SmartEditions that started adding video advertising inside their “printed” magazine. You may recall this one below from Golf a while back…

Everytime I read their magazines, I want to travel, golf and drink wine :)

Congratulations again Destinations.  I look forward to seeing your new designs!

Gayle


Golf Destinations
01 Sep 2006

Writing on the wall for papers not investing in online editions

September 17, 2007

Hello everyone.

I’m blogging this article from PressDisplay.com so that publishers everywhere can see that it pays to run an efficient and effective digital edition of their printed newspapers.

As many of you know, NewspaperDirect runs the digital editions of the most successful publishers in the world. According to this article some of our UK papers have had great success with their “SmartEditons“, such as the Daily Mail (pulling in 11.8 million unique visitors in July) and the Telegraph.co.uk (which boasts between 3.6 and 4.5 million users), to name just a couple.

Those of us who are staunch supporters of digital editions are not surprised by these statistics. We are also not surprised that research now shows that 60% of UK newspaper readers find online editions easier to read than the print alternative. The Mail Online is a good example of this – it was reported to be the stickiest website by ComScore in July, keeping its users online longer than any of its competitors. Now that should make advertises sit up and take notice, don’t you think?

As this article clearly states, “online newspapers readership can provide a real solution to the decline of traditional print media.”

At NewspaperDirect we believe there is a bright future for newspapers if they make the right choices:

1. They need to embrace digital

2. They need to choose an effective, no operational cost, secure solution for their digital editions.

3. They need to market their digital editions

4. They need to monetise their digital editions in new, Web 2.0 ways. (Check back next week to learn more about how – we’re launching a revolutionary new advertising platform for our SmartEditions you won’t want to miss)

NewspaperDirect is launching new SmartEditions every week. Check out our current list and visit their sites. Then you’ll understand what makes them so “sticky”.

For more information, contact digital@newspaperdirect.com.

Gayle


Writing on the wall for papers not investing in online editions
David Crow Media File
The Business
08 Sep 2007

Less than a year ago, the competition for the title of the UK?s leading newspaper website was a two horse race. Only Guardian Unlimited and Telegraph.co.uk (owned by the same parent company as The Business) had user figures that were worth measuring,… read more…Tech Tags:

By popular demand – PressDisplay runs in Safari!

September 10, 2007

Mac users have been telling us for a while now that they love PressDisplay.com and they use it in Firefox, but wouldn’t it be lovely to have it run in their native browser?  Well, never let it be said that we don’t listen to our users!

I am so pleased to announce that we now support Safari AND we have a beta release of our PressReader for the Mac.   Check out the offical release  here.

I did a quick video demo for PressReader which I hope you find helpful.  

And don’t forgot, all you iPhone junkies…PressDisplay.com also runs on your iPhone and iPod Touch! 

Enjoy!

Gayle