The PressDisplay Blog

Congratulations Sonoma Index-Tribune on the official launch of your new digital newspaper and your mission to go paperless!

The 129 - year old, family- owned and- operated community newspaper is “going green” by delivering its entire publication online as a digital replica of its print version, complete with all of the advanced digital features offered by NewspaperDirect’s SmartEdition technology, such as easy-to-use navigation tools, powerful keyword searching, keyword monitoring with email notification, article sharing, a one-click ‘add to my blog’ feature, instant translation in up to 12 languages, integrated audio, back-issue access, photo galleries, and social media integration with Facebook, Digg and Del.icio.us.

Subscribers can also read the Epaper on their PCs, Macs, smart phones, BlackBerry devices, iPhones and iPod Touch devices.

I-T publishers Bill and Jim Lynch are trying to “convert” traditional newspaper readers into paperless newspaper fans and the new paperless edition is part of an overall effort by the publisher to reduce its environmental footprint by reducing its consumption of paper, ink and energy.

Subscribers to the I-T’s print edition will have free access to the new Epaper and then upon renewal of their current subscription, they can choose to continue delivery of the printed edition, or opt for the Epaper only and save a bundle on the subscription cost.

“The paperless newspaper, combined with our content-rich Web site, gives us a dynamic digital presence without the high consumption of newsprint and energy that a traditional newspaper requires,” Lynch said. “Our goal is a 50 percent reduction in our use of the paper and energy for the production and delivery of local news,” he added.

Sonomanews. com was named the best non-daily newspaper Web site in the United States by the National Newspaper Association in 2007, so they understand digital and its value to readers who want to choose a more environmentally friendly alternative to reading their favorite newspaper.

Well done, Bill and Jim! You are setting a benchmark for many publishers out there - keep it up and keep it green!

Gayle

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I-T going ‘hybrid’ with paperless newspaper

The Sonoma Index-Tribune
13 May 2008

a way to “go green.” In addition to delivering its award-winning traditional printed newspaper to local homes, the entire I-T is now available online in a new high- resolution, easy- to- read and easy- to- use format. This new digital newspaper ( aka…read more…

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I-T

The Sonoma Index-Tribune
13 May 2008

worldwide. Its clients include the Washington Post, New York Post, The Daily Telegraph, The Times and Daily Mail in England and France’s Le Figaro. Its “SmartEdition” allows subscribers to read a newspaper on their PCs, Macs, smart phones, BlackBerry…read more…

 

If you like the Mac/PC ads, then I bet you will enjoy our Digital/Print ads which debate the value of SmartEditions and Printed Newspapers.  Check out this video and then you decide if going green and going digital is right for you.

Just send us your PDF of your newspaper when you send it to be printed and leave the rest to us.  No up front costs and no operational costs either.  What could be easier than that!

And your readers will still get all the paper without all the paper.

Want to learn more?  Contact digital@newspaperdirect.com and we’d be happy to prove it’s really that easy to go green.

Gayle

Exciting news this week for actors and casting directors…

NewspaperDirect Inc. and Nielsen Business Media today announced the launch of Back Stage Digital Edition — the online electronic replica of the weekly publication which, for the past 47 years, has been the most trusted resource for actors looking to find performing arts and casting information.

“Back Stage has always been a leading resource for actors, in print and on the Web,” said Neil Eisenberg, audience marketing director at Nielsen Business Media. “In working with NewspaperDirect on Back Stage Digital Edition, we have taken the publication and our readers’ experience to a whole new level, offering subscribers advanced digital features that enhance their reading pleasure and enable them to interact with industry-specific service providers like never before.”

This isn’t our first magazine from Nielsen (remember last June, The Hollywood Reporter, launched its SmartEdition) and it won’t be the last.   More Neilson digital editions will be announced soon because the publisher loves how easy NewspaperDirect makes the whole process for them.

“Distributing Back Stage Digital Edition through NewspaperDirect couldn’t be easier,” continued Eisenberg.  “We send the PDFs of our East and West Coast editions to them when we send the paper to print, and they take care of everything else.

Whether you use a PC, Mac, smart mobile device, BlackBerry, iPhone or iPod Touch, you can receive your Back Stage Digital Edition every week via email to your PC, Mac or mobile device.  There’s a free trial available, so why not sign up today.

And break a leg!

Gayle