Archive for September, 2008

Sun Media Launches 32 e-editions with NewspaperDirect

September 23, 2008

What a good way to end one week and start another!  On Friday, Sun Media announced that it is launching online e-editions of 32 newspapers today with NewspaperDirect today!  That’s right, 32 Sun Media publications are now available as individual electronic editions like the Toronto Sun shown here.

Sun Media Corporation, a member of the Quebecor family of companies, is Canada’s largest newspaper publisher.  With 43 paid-circulation and free dailies in Canada’s key urban markets and more than 200 community newspapers, shopping guides and other speciality publications, Sun Media’s English- and French-language papers are leaders in providing local news and information to an estimated 6.5 million readers every week.

“Readers can stay connected with their local Sun Media newspaper no matter where they are,” said Steve Angelevski, Corporate Vice-President, Reader Sales and Service at Sun Media. “For advertisers, the interactive e-edition allows readers to connect with them through website links, e-mail addresses and phone numbers, as they browse the e-edition.”

For a free 14-day trial, connect to the e-edition you want via the newspaper’s website and register. And for those of you who are on PressDisplay.com, a number of Sun Media’s e-editions are there as well for you to enjoy.

Gayle

Posted in Company News, In The News, NewspaperDirect, PressDisplay, SmartEdition | 3 Comments »

TRANSCONTINENTAL’S NEWSPAPERS GO DIGITAL WITH NEWSPAPERDIRECT

September 16, 2008

Hello/Bonjour everyone:

More good news from one of NewspaperDirect’s 750+ publishers!  Transcontinental Media, one of Canada’s leading publishers of community newspapers, announced today that it is working with NewspaperDirect to migrate its newspapers to SmartEditions as part of its ongoing online strategy and the company’s commitment to implement technology that makes life easier for its customers.

La Nouvelle

La Nouvelle Union

Twelve Transcontinental publications have been released as full-featured digital editions, including The Journal-Pioneer, The Western Star, The Guardian, La Nouvelle Union and The Telegram, with plans to roll out the remaining titles over the next few months.

According to Senior Vice President of Transcontinental’s Newspaper Group, Marc-Noël Ouellette, “We researched a number of the available digital edition solutions in the market and NewspaperDirect’s technology demonstrated that it was most leading edge and fitting for our needs.  As part of Transcontinental’s online strategy, partnering with this niche company was very in line with our growth objectives.”

We’ve been hearing from our Canadian readers for a while now that they want more local, community and French-language publications on PressDisplay.com, so this is really great news.  With over 170 papers across Canada, including a dozen dailies and about 90 weeklies, Transcontinental reaches, on average, two million readers a week, making it a leading source of information and news in both English and French-speaking communities. 

12 down — only 258 more to go! 

Morceau de gâteau…

Gayle

Posted in Company News, In The News, NewspaperDirect, PressDisplay, SmartEdition | Leave a Comment »

PressDisplay.com goes Social

September 3, 2008

Have you checked out PressDisplay.com recently?  You should. Here’s why – it’s ‘gone social’…

PressDisplay Goes Social

PressDisplay Goes Social

Today, NewspaperDirect, launched a slew of community features on PressDisplay.com (the world’s largest online newspaper kiosk) and dozens of its SmartEdition e-papers. These features instantly turn any print edition into a virtual watercooler where readers can add their comments to any article, vote on stories, and interact with each other.

This means any newspaper publisher, even a local or regional newspaper, can roll out a modern online edition, complete with advanced reader interaction features, almost overnight. By doing so, a newspaper can transform itself into a vibrant online destination where readers can share their opinions, learn from others, spend more time — and come back for more. This boosts reader retention and ultimately represents a better proposition for advertisers.

Is it working?   You bet it is!  Readers have quickly caught on to the new reader interaction and community features: from Day 1, when reader comments were quietly enabled in a trial run of 11 papers, hundreds of readers posted their comments to newspaper articles in the first 24 hours. And these were thoughtful, analytical comments that showed readers immediately saw the value of being a part of the online conversation about news that matters to them.

So far, about 5,000 reader comments have been added. Looks like publisher skittishness about user-generated content might be unfounded, as the rules of the game already established on millions of blogs are at play here, too.

If you’d like to see how this works and see what happens when hundreds of quality newspapers are aggregated in a socially enabled setting, then why not give it a try?  New users can try PressDisplay.com for one month for free by registering with the offer code: social.

So what’s stopping you?  Give PressDisplay.com a try and then let me know what you think.

Gayle

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Posted in Company News, In The News, New Media, NewspaperDirect, PressDisplay, SmartEdition, What Do YOU think? | Leave a Comment »