Archive for October, 2008

Library PressDisplay Now Available in 1,000+ Libraries Worldwide

October 15, 2008

The good news never ends! 

At the Frankfurt Book Fair today, NewspaperDirect announced that Library PressDisplay.com is now available in more than 1,000 libraries worldwide. As libraries flock to the Web-based newsstand, millions of library patrons are enjoying instant access to more than 800 full-content newspapers and magazines — from 81 countries and in 38 languages. 

Congratulations to the Library of the University Carlos III in Madrid, Spain!  It became the 1,000th library to adopt Library PressDisplay as its international news source.

“After evaluating alternatives for accessing international press, our Journalism and Library Science departments recommended Library PressDisplay to us,” said Aurora de Mesa, librarian for the Library of the University of Carlos III. “And we’ve discovered that it is not only a great resource for research and teaching, it is the best source for international press for the whole University.”

Library PressDisplay is distributed by NewspaperDirect in co-operation with its global partners (EBSCO, ProQuest and Swets to name a few).  In fact, it was Swets that closed the 1,000 library deal for us. 

“Swets is committed to providing its customers with class-leading services that make the most relevant information available in the most efficient and convenient manner,” said Thomas Snyder, chief commercial officer for Swets. “Press Display ensures that same-day information is readily available for researchers around the world in a highly innovative and sophisticated manner. The response from our customer base has been highly enthusiastic and we look forward to continuing our fruitful and rewarding partnership with NewspaperDirect.”

It was only 7 months ago we announced 600 libraries adopting Library PressDisplay.  The growth we’re seeing is phenomenal – we’ll be at 2,000 before you know it!

Gayle

Posted in Company News, In The News, Library PressDisplay, NewspaperDirect, PressDisplay | Leave a Comment »

NewspaperDirect Brings Transparency and Precision to Print Advertising Placement

October 14, 2008

More exciting news from NewspaperDirect. Today, we announced the addition of a powerful new feature for professional subscribers on PressDisplay.com.  Called, Ad Value Map, it will help renew confidence in newspaper advertising by showing advertisers where and when to place ads in printed media and maximize exposure and ROI.

When advertisers place ads in newspapers today, they are concerned with two things beyond the quality of the ad itself:

 

    1. How many people will see the ad on the page
       (goal: maximize the audience)
    2. How much time will people spend reading that page
       (goal: maximize exposure of the ad to the audience)

NewspaperDirect measures both of these statistics daily for every issue of our 750 publications on PressDisplay.com, and for the hundreds of privately labelled digital editions it hosts for publishers. It calculates the number of people who looked at a page in a newspaper and combines this number with the aggregated amount of time spent on that page by all readers. Detailed data is collected and presented for every issue of every newspaper, which enables advertisers to make informed decisions on a daily basis.

Ad Value Map
Ad Value Map

“The $3 billion decline in newspaper ad revenues in the last six months is indicative of an industry where advertisers are frustrated by not knowing which half of their advertising dollars are being wasted,” said Alex Kroogman, CEO of NewspaperDirect. “With Ad Value Map, Wanamaker’s mystery is solved — we can now show advertisers where and when to place their ads in printed media to maximize the return on their advertising investments.” Ad

For more information, read all “About Ad Value Map“ or contact us at digital@newspaperdirect.com.

Gayle

Posted in Ad Value Map, Company News, Cool Feature, New Media, NewspaperDirect, PressDisplay | Leave a Comment »