Archive for the ‘Uncategorized’ Category

What is your Earth Day resolution?

April 24, 2008

According to a recent survey by McKinsey, almost 70 percent of executives around the world say that global social, environmental, and business trends are increasingly important to corporate strategy. Yet relatively few companies act on the global trends they think will affect them most.

Why do you think that is?  Why don’t corpoorations do more?

Well, it’s easy to point the finger and chastise them for not taking a more “global” position on social and environmental issues, but then we’d be living in a big glass house, wouldn’t we? 

Take a look around your office or your house and then ask yourself, “Am I thinking and acting globally?”  Oh sure, we all recycle our plastic and paper bags, bottles and newsprint, but is that enough? 

Everyday, I see dozens of people taking the next step and saying NO to plastic bags and buying those reusable cloth sacks to carry home their groceries (I have at least 1/2 dozen of them – I keep buying them when I forget to bring them to the store).  New “good” habits take a while getting used to, but I’ll persevere because I think it is the right thing to do.

Trees Saved by PressDisplay.com ReadersAnd thousands of people are saying NO to newsprint and saying YES to digital newspapers instead.  Not only are they not giving up anything (except maybe inky fingers), they are gaining, by enjoying access to hundreds of international newspapers they never had the opportunity to read before, plus a ton of advanced digital features that enhance their reading pleasure.

NewspaperDirect introduced the Say NO to Newsprint Corporate Program a few weeks ago and it’s really taken off, so it would appear that some companies are starting to walk the talk about corporate sustainability.  This is great news.

But what about consumers?  Well yesterday, NewspaperDirect offered new users to PressDisplay.com unlimited access for a whole month for FREE if they registered with the offer code:  Earth Day.

The offer still stands so why not give it at try and then let me know what you think.  If you’re like me, you’ll wonder how you ever lived without it!

Gayle

 

Who needs newspapers? We all do!

January 2, 2007

Happy New Year everyone!

I thought I’d start the year off with a story from the Rome News-Tribune by media critic, Jason Salzman.

I thought the title “Newspapers are the life’s blood that Internet parasites suck on” was compelling enough to make me read further.  And, I’m glad I did.

I think he makes a good argument for why we all need to continue to support newspapers and why they should thrive in the future.

Of course, all of us who are addicted to PressDisplay, love newspapers, and many of us also like to read blogs that comment on newspaper articles.

So my perfect world is a nice combination of both traditional media and the blogging community, where together they provide readers with best of journalism with the broadest in commentary from all parts of the globe.

What do you think?


Newspapers are the life’s blood that Internet parasites suck on

Rome News-Tribune
30 Dec 2006

By JASON SALZMAN Guest ColumnistMORE AND MORE of us are skipping the daily newspaper and getting information from blogs, websites and entertainment TV. The newspapers’ websites are more and more popular, but website surfers don’t buy subscriptions… read more…

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How do our subscribers use PressDisplay?

December 28, 2006

Ever wonder how different people use PressDisplay? We know that many of our customers just love reading news from around the world and others are frequent travellers or expatriates and want to read newspapers from “home”. But did you know that some people find PressDisplay to be a competitive advantage in their work?

Well…here’s one story of a gentlemen who gets up every morning at 6 AM and spends an hour (sometimes two) using PressDisplay for strategic marketing.  An independent consultant, this subscriber does marketing for a sustainable streetlight company in Victoria, BC called Streetlight Intelligence (according to their website, they have patented technology that can reduce energy consumption in streetlights up to 40%).

His job is to find new market opportunities for them around the world and he uses PressDisplay to help him do that. He has set up monitors for different keywords (one of which is obvious – streetlights).  In the past week alone, he has been able to share 2 significant market opportunities with the Streetllight Intelligence sales executives – one in Minneapolis and one in India. (Just check out the papers below…)

He wrote to tell me that PressDisplay has become indispensible to him in his work and that he has been sharing articles with clients and colleagues around the world on a daily basis. He is about to start his own blog on sustainability and will be posting articles from PressDisplay on it as well.

It’s always great to hear stories like this from customers. What about you? How do you use PressDisplay? I’d love to hear from you.

Happy New Year everyone!






Streetlights to be spruced up before Games
Amitabh Shukla
Hindustan Times
23 Dec 2006

THE DELHI Government will sanction Rs 125 crore for sprucing up streetlights on Public Works Department-serviced roads in the run up to the Commonwealth Games. The proposal of the PWD to give an aesthetic look to the streetlights is likely to be… read more…


Minneapolis streetlights are shining too brightly

Star Tribune
25 Dec 2006

The city of Minneapolis has installed thousands of ornamental acorn- or lantern- style streetlamps in the past 15 years to improve neighborhoods and reduce crime, but the newlights are overly bright and poorly designed, making it difficult for police… read more…

Related:
STREET LIGHTING: A DRIVING TOUR

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NewspaperDirect at National Press Day Conference in Portugal

December 12, 2006

Hello everyone

Just wanted to share what one of our star performers from NewspaperDirect has been up to lately.   In November, Igor Smirnoff, Director of Strategic Development was invited to speak at the National Press Day Convention organized and hosted by the Portuguese Editors and Publishers’ Association.  

NewspaperDirect Presents to Publishers at National Press Day

Igor shared with national and regional publishers new technological innovations, new markets and methods of content delivery being offered through NewspaperDirect’s Print-on-Demand, PressDisplay.com and SmartEdition platforms. 

This was just one stop in a “4 cities in 1 week” hectic travel schedule in Europe, the UK and North America.   Igor is kept very busy due to the rapidly growing interest in our SmartEdition platform.    Many of our publishers who make their publications available on PressDisplay.com have adopted the PressDisplay platform technology (we call it SmartEdition) for their own epapers.  Check out some of these:

Times Online (UK)

Telegraph (UK)

New York Post (USA)

Le Figaro (France)

The Irish Times (Ireland)

More are listed on the PressDisplay.com site and we have more than a dozen new ones launching this month alone.

Welcome back Igor…do you know what day this or what city you’re in?

Can blogs beat papers to a pulp? (Saturday – Weekend Review, 02 Dec 2006, Page 16)

December 4, 2006

Well, fellow bloggers, I’d like to get your thoughts on this article. Seems to really paint a pretty negative picture for the future of traditional journalists.

So…what can be done to take this “problem” and turn it into an opportunity to bridge mainstream media and the blogging community in a way that benefits us all?


Can blogs beat papers to a pulp?

Saturday – Weekend Review
02 Dec 2006

Two weeks ago, I wrote about how the British papers have been engaged in a ?wallchart war?, throwing out free posters in the hope of grabbing a few readers before they left the room. What ever would be next? This week we got an answer. The Guardian… read more…

PressDisplay Referral Program

December 1, 2006

Hello everyone…

As promised, here is an outline of the new PressDisplay.com Referral Program that was launched in September 2006.  This program is in its early stages of development and so let me tell you what we have now and what’s coming soon.

Note, this program will replace our current Affiliate Program, opening up new opportunities for more people to become marketing partners of PressDisplay.com. 

What we have now…
Currently the PressDisplay Referral Program gives subscribers the potential to earn money simply by sharing articles or pages by email or through their blogs.  In other words…if you share an article with someone and he/she becomes a paid subscriber to PressDisplay, you earn a commission based on their subscription plan.

For the first 99 paid referrals, you earn a commission rate of 10%. For each month where you have 100 or more paid referrals, you earn a commission rate of 15%.  Note on paid referrals for monthly subscriptions, you will receive your commission for up to 3 years, from the date of the first payment. 

One of the nice things about this plan is that subscribers can now see an up to date status of their referrals by viewing their Referral Report.  Just select My Services/My Account and then choose Referrals on the left hand side of the screen.

PressDisplay Referral Report

Every time your account balance reaches $25.00 or more, you can request partial or total payment of your earned referral amount which will be remitted to you through PayPal in U.S. dollars.

To redeem your earned referral commission, click on the Referrals link on the left hand side of the referral report screen, scroll down and click the [Redeem Now] button. You must ensure that the email address you have used to create your PressDisplay account is registered with your PayPal account to receive payment.

Sharing Articles

Sharing articles through email or blogging is very easy.  Just open an article in text mode and either click on the envelope icon to send it in an email or the “B” icon to post it to your blog.

Sharing Bookmarks in PressDisplay

Once the article is shared, we take care of the rest.  Just check your referral report from time to time and redeem your commission. 

This new Referral Program is in effect now, and as I mentioned earlier, it will form the basis of our new Affliate Program.  This would mean that affiliates would be paid commissions on subscriptions and single purchase of publications and not on clicks.

What we plan to add to this program very shortly….

1. Banners, Buttons and Links

With the current Affiliate Program, we offered:

  • text links – to the home page of PressDisplay.com, individual titles or groups of titles (e.g. by language, country)
  • thumbnails for individual newspapers or groups
  • banners

Soon we will be offering more powerful “widgets” for referrers to use on their web sites and blogs to promote PressDisplay.  These will include the following elements from PressDisplay:

• The Slide Show from the PressDisplay homepage. 

This widget would run on your site just like it does on PressDisplay.  We plan on offering the ability to filter the pictures to show the ones that you want, rather than all the ones we currently show each day.

PressDisplay Slide Show Widget

• Newsline, Most Discussed, News by Category or Top Stories widgets

As with the slide show, we’ll provide a number of other widgets that will run on your site. 

PressDisplay Widgets
If you wanted to, you could practically create the whole home page of PressDisplay on your site with all these widgets ;)

2. Set up a monitor for a friend

With this feature, you could set up a monitor on behalf of a friend or colleague. When the monitor triggers as a result of an article being published containing the keywords you chose, an email would be sent to your friend with a link to that story.  (see the post “Monitoring just the news” for tips on how to set up a monitor).

For example, if you know of someone who is an executive in a company and needs to stay on top of her company’s name in the news or the competition, you could set up a monitor of her company’s or competitor’s name and every time the name showed up in a PressDisplay publication, they would be informed immediately via email.  They would be able to read the story for free. 

If after reading the story, she wanted to buy the paper or subscribe, you would once again be credited with commission for that sale as described above (single or recurring).

3. Gift subscriptions

We are also going to allow people to send a monthly subscription to PressDisplay.com to friends and family as a gift.  If the receiver chooses to renew the subscription when the gift subscription expires, the originator of the gift would once again receive a commission on the renewal (same as above – one time or recurring).

Summary

The new Referral Program has a number of benefits for affiliates.  It:

  • Opens opportunities to add many new members to our program without having to negotiate contracts and pre-authorize affiliates.  This does open up some security risks, which is why we are moving to a commission based model over the pay-per-click model
  • Pays recurring commissions (like a revenue sharing plan).  10-15% recurring commission for up to 3 years is one of the highest paying programs in the industry.
  • Offers more tools to support affiliates in their marketing of PressDisplay
  • Is not impacted by pricing plan changes down the road

Thanks for taking the time to review this program.  Now, I’d like to hear from you on how you think we can improve it even further.

Happy Thanksgiving America!…. but….Who’s been eating my porridge?

November 22, 2006

Well, tis the season for being thankful and I for one am very thankful for many things. But I’m sure you don’t want to hear about that.

Instead, today I want to share with you an article I read that made me smile.

When I came into work this morning, I thought I’d check PressDisplay to see what newspapers around the world are saying about Thanksgiving this year. There were a lot of stories in the US papers about travel, history, etc, but the story I enjoyed the most came from the Daily Mail in the UK. I don’t know about you, but this brought back memories of the show “Gentle Ben”. Do you remember that or am I just showing my age. 

I can’t remember much about the TV show now, but it does bring back good feelings when I think about it. I even named my yellow lab after that bear – my “Gentle Ben” is a big loveable pup that never grew up. Even at 13 he looks like a puppy – a 100 lb puppy, but a puppy. I wonder if Brutus looks like a cub – somehow I doubt that :)

Anyway…Happy Thanksgiving America! I love it when you have this weekend off – our work in Canada slows down with all of you away from the office – it’s almost like we’re having a holiday along with you.  Cheers! 


Who’s been eating my porridge?
By Barry Wigmore
Daily Mail
22 Nov 2006

WITH Dad carving the turkey and Mom bringing the freshly-baked bread to the table, it is pretty much your typical all-American Thanksgiving scene. Apart, that is, from the 7ft grizzly bear patiently waiting for his dinner. Unlike his counterparts in… read more…Tech Tags: