Will you be attending this year’s Publishing Expo conference on March 1^st and 2^nd in London, England?

If you are, make sure to catch Nikolay Malyarov, NewspaperDirect’s Vice President of Publishing and Legal Affairs and the Irish Independent’s Patrick Lenehan, CTO – INM Ireland Digital, team up for The Big Digital Debate: Which Platform? And What Strategy? scheduled for Wednesday March 2^nd at 2:10 pm.

And what can you expect if you attend? Well, nothing short of a great debate on hot button issues like:

• Which of the many varied digital options will suite you and your company best?
• Is the iPad right for you? and…
• How to build a multi-faceted strategy for the varied digital platforms available to consumers?

Guaranteed to be riveting, Nikolay, Patrick and other panelists will attempt to provide those in attendance with clarity and perspective on issues those in the publishing world are currently facing, so don’t miss out!

And don’t forget to drop by and chat with Johanie Marcoux, Director, Publishing at NewspaperDirect at booth B25 to see all the latest releases of PressReader and SmartEdition apps on the newest tablets.

We hope to see you there!

Cheers,

Michael

With new and exciting smartphones, tablets and eReaders hitting the market on what feels like a daily basis, publishers need to continually adapt and adjust their digital strategies to meet the evolving needs and demands of their readers.

While seemingly an uphill battle (and a perpetual one at that), the reality is NewspaperDirect’s multi-channel, multi-platform solutions help make this a breeze by getting your publication directly into the hands of your readers – exactly where and how they want to read them!

Moreover, as a publisher, wouldn’t it be useful to know exactly which channels and solutions your readers are using, which devices they favor and where your content is being consumed in the world?

Well, with NewspaperDirect’s latest circulation reporting tool, you can track these key circulation metrics with ease and reliability – regardless if your digital strategy includes one or all of NewspaperDirect’s PressDisplay.com, SmartEdition, PressReader or Print-on-Demand products or services!

Accessed using the credentials provided by our Publishing IT team, the report will allows you to:

• Generate report summaries by service (e.g. PressDisplay, Library PressDisplay or Print-on-Demand), by delivery vehicle (PC, iPad, iPhone and Android devices), or by country;
• Create full report access with added information required by the different Audit Bureaus of Circulation ensuring replica copies are counted as part of your audited circulation figures;
• View reports in all available web browsers where they can be easily converted into XML, CSV, PDF, MHTML, Excel, TIFF and Word formats.

If you’re already a NewspaperDirect partner and haven’t checked out the report yet, now’s your chance!

And if you need one more reason to jump on board with NewspaperDirect, the circulation reporting tool is just one more way we can help put your mind at ease in a publishing world that has become more frenetic than ever.

If you have questions, require additional information or would like to provide feedback on the report, please contact us at publishing@newspaperdirect.com.

Cheers,

Michael

More good news!  Today, NewspaperDirect announced the launch of ideas: the magazine of newspaper marketing SmartEdition at the 2009 International News Media Association (INMA) World Congress in Miami.  

ideas: the magazine of newspaper marketing SmartEdition

The award winning ideas magazine SmartEdition will be available to all INMA members on their PCs, Macs, smartphones, iPhones, Blackberry and iPod Touch devices, as well as the latest eReaders such as the iRex 1000 series and, soon, Polymer Vision’s Readius.

“NewspaperDirect has always been the front runner of technology and digital opportunities for newsmedia companies,” said Maria E. Terrell, Associate Director, INMA. “Our relationship spans over 10 years, and in that time, NewspaperDirect has grown with the newsmedia industry and shown newspapers how to break out of being a paper product, and become a media product.”

Here’s a short video showing just a few of the many features available  on ideas: the magazine of newspaper marketing SmartEdition.

ideas joins hundreds of other SmartEditions powered by PressDisplay technology.  Prominent titles such as: The Times, The Daily Telegraph, Daily Mail, The Age, Le Figaro, The Irish Times and all Sun Media and Transcontinental titles, to name just a few.

NewspaperDirect’s expertise in Newspapers in Education has been instrumental in helping many publishers launch highly successful NIE programmes, such as: The Washington Post, New York Post, Sun Sentinel and all 11 Canwest publications, including National Post.

If you are a publisher and want to have your content everywhere for zero operational costs, just contact us at digital@newspaperdirect.com and you can have it all!

Gayle

It’s been 7 years since Stephen Spielberg introduced movie goers to e-ink in his sci-fi thriller, “Minority Report”. Back then it seemed a bit far fetched to think that people would ever read a newspaper on an e-Reader. But some pioneers took heart and we started to see e-Readers (in primitive form) hit the market a few years later.

Today, everyone seems to be in the game. And the excitement has fueled publishers of books, magazines and newspapers all over the world to get their content on these hot new devices as fast as they can.

This week O’Reilly is sponsoring a conference called Tools of Change for Publishers and the buzz  is all about e-Readers. Amazon announced a new release of Kindle, but it’s still limited by its primitive RSS interface.  It’s really too bad – they just don’t seem to get it.  Kindle is fine for books I guess, but it sure can’t give readers what they want from the news.  Website RSS feed content doesn’t cut it – people want all of the newspaper content in the palm of their hands. 

Meanwhile, other folks are trying to get on the bandwagon by announcing they will support devices that won’t hit the market for another 12-18 months!   They have nothing to offer but hope, but that doesn’t seem to stop them from  making a lot of noise.  

However, despite the fact that some manufacturers are struggling to get their devices out the door, today, we are already seeing some pretty amazing technology being used by people who want all the paper without all the paper.

Take the iRex for example.  We announced support of the iRex DR 1000 before it hit the market last year and we just announced new features on it.  And then there is PolymerVision’s Readius device – we are demonstrating PressDisplay on it this week in NYC.  Our iPhone Application will be released in a matter of weeks.

NewspaperDirect has seen an incredible shift in the attitudes of publishers who once thought e-ink was a fad, but now understand that this technology is the way of the future.   They also understand that people really do want to read their publications on small devices like the iPhone.   The numbers speak for themselves and are growing monthly.  We have thousands of subscribers accessing PressDisplay on their iPhones and iPod Touch devices everyday.

Yes, the tipping point in e-reading technology is just around the corner, if it’s not already here.  And at NewspaperDirect, we’re ready for it.  We have engineered our PressDisplay and SmartEdition ePaper technology so that the moment a device is announced in the market, we’re already on it!  

We’ve made a promise to newspaper, magazine and book publishers that we will continue to offer their full-content publications on devices that are designed to support what people really want – all the content anywhere, anytime, any way.  And what that means is that their content will be monetizable AND it won’t cost our publishers a dime!  Our “zero cost” business model makes it all possible.

Yes, there is so much exciting news in the publishing market today.  They key thing is to know what’s real and what’s vaporware.   But let me clearly state right here, “The buzz at NewspaperDirect is not just noise – we’re the real deal.”

If you are a publisher and want to learn more, contact us at digital@newspaperdirect.com.  And if you want to try PressDisplay.com to learn what all the buzz is about and enjoy your favorite publications anywhere, anytime, any way,  just register here using offer code e-Reader for a full month FREE, compliments of NewspaperDirect.

Gayle

Our own Igor Smirnoff was interviewed at the Monaco Media Forum this week about Digital Newspapers, Online Publishing and ePaper. He had a couple of the newest devices with him, such as the iRex Digital Reader (which we announced this week) and Polymer Vision’s foldable ePaper device, the Readius, and was able to demonstrate PressDisplay on them.

Check out this video of his interview and demonstration…

Thanks Igor!
Gayle